Our Story

My name is Trey Taylor and I am the proud founder and owner of Lateef Lukman. Since young, I have always been attracted to the feeling that a proper wrist watch provided. Even in my adolescence it gave me power in my voice. It was that feeling that transformed me in those moments from a boy to a man. The older I became the more knowledge I acquired. I realized that a gap quickly forms and the feeling leaves if you cannot afford a watch that is considered luxury. It was a gap that I knew needed fixing. 

Established in 2021, Lateef Lukman was just a mere thought with no real meaning behind it. Over the next two years of trial and error, major life events happened that gave me the meaning that I needed. After losing two cousins close in age and two grandfathers I noticed a huge difference about life. I was able to see what life with a legacy built and life without looked like. I vowed to myself to not leave it up to my loved ones to interpret what I would want mine to be, rather I can create the narrative myself. 

This brand is about my legacy. It is about bridging the gap so everyone can one day feel that great feeling of having a beautifully crafted timepiece. It is where simplicity meets luxury.

Furthermore, this brand is about inspiring others that they too have the power to make an impact in society no matter how big or small, hence the name. Lateef Lukman translates into "a gentle pleasant prophet". Many may wonder how I came across this name. When building this brand I wanted a name that would show what I value most. Every man that I admired growing up could control a room without uttering a word, but with that same amount of power they were always quick to help those in need. I wanted a name that could quickly sum up my values, my purpose, my dreams, my passions, my legacy. 

As a brand curated to inspire many, it is our mission to not only provide elegantly crafted timepieces to you, but to take a portion of generated revenue and directly pour into communities that have poured into us over the years. 

It is our goal for 2024  to host at least five givebacks, where we will provide food, toiletries, books, clothes, and even scholarships to those who can find good use for it. Here at Lateef Lukman, we believe in the power of giving back and making a positive change in the world. With your support, we can spread love, compassion, and hope to those who need it the most. Every watch you buy becomes a symbol of not just style and elegance, but also an emblem of your contribution towards creating a better tomorrow.

Overall, Lateef Lukman strives to create a culture of kindness and understanding by promoting and embodying gentleness, wisdom, and positivity in all aspects of its work and interactions with others.